I’ve have an interesting history with Facebook. I’m not a fan of it’s layout or its security features. However, my congregation loves it so I need make sure that I’m on top of the latest trends and features.
While Facebook can be overwhelming with features and settings, I’ve learned that there are some things that you can do with your Facebook pages most pages haven’t done.
Today we’re going to walk through three things you can do with your Facebook to make your content stand out, help your page stay on brand and block inappropriate content.
Create Custom Tabs on Your Facebook Page
If you’ve added apps to your Facebook page or if you want point people custom links, you can modify the icons that come with those tabs. (Note: If you haven’t added apps to your Facebook page, you can do that with this Facebook app)
Once you install the app, you can then create custom tabs and then modify the icons. This is one easy way to make your Facebook page shows more of your church’s brand. Here’s an example of what that that looks like (click to enlarge):
If you’re looking for a more detailed instructions, check out this post.
Show Off Your Timeline Posts
It can be kind of depressing to work on content for Facebook only to have it either go unnoticed or perform really well only to have it never seen again. However, there are three things you can do to resurrect your Facebook posts so that you can get more mileage out of them. Here’s a screenshot of where to find the features (click to enlarge):
Embed Your Post – Post your post on another website outside of Facebook. Maybe your church’s website?
Pin Your Post to the Top – Take posts that perform really well and pin them to the top of your page. If your audience has reacted well to the content, this may be what you want to put in front of your visitors.
Highlight Your Post – Visually change how your content looks on your page by highlighting a post. Note that while it will make your post look larger on your Facebook page, it won’t affect how it looks on your audience’s news feeds. So if you highlight a post, it will be for people who are visiting your page.
You Can Block Inappropriate Comments or Posts
While you want to keep tabs on your Facebook page to make sure that you’re responding to comments and wall posts in timely manner, you can’t watch it 24/7. This means that there’s always a chance that you might have someone troll your page with inappropriate content without you immediately catching it.
You can prevent this but setting up a few filters on your Facebook page. In the general settings on your Facebook page you can easily block comments or posts that contain profanity by enabling the profanity filter. You can also use a custom filter if you want to block certain words. Hopefully, these filters will give you some peace of mind. Here’s an example of what those settings look like (click to enlarge):
Are there are any Facebook features you want to mention? Click here to share below.