I have a confession. I love fast food. Yes, I know it’s horrible for me, but the double cheeseburger meal at McDonalds will always have a special place in my heart. There’s something about the quick process of ordering and getting fast food. There’s no wait, it’s cheap and quickly solves my hunger. Of course, I’ll pay for it later, but in the moment it’s worth it.
Social media content can be a lot like fast food. You can produce content that’s quick and easy to digest, but ends up providing little value to your church. It’s not that you intend to create this type of content, but when you are trying to fill a quota or pump up your numbers, you create content that’s cheap and serves as filler.
We all know the long term of effects of fast food is devastating and social media isn’t any different. When we feed our audience cheap content, we tell them we don’t respect their time. We also demonstrate that we haven’t taken the time to plan out our content in a way that leads to our church to telling a better story.
Think about your social media content. What are you feeding your audience? Is it something that will drive them to live out a better story and connect with Jesus? Or are you creating content to drive up numbers with the cheap fast food?