But the post was essentially the greatest hits that we have heard Mr. Zuckerberg sing for a while now. He focused on the enormous advertising system that powers Facebook, while ignoring almost entirely the news from the last disastrous year, including Russian abuse of the platform, sloppy management of data, recent revelations that the company throws some pretty sharp elbows when it needs to, and more. You kind of get why Mr. Zuckerberg would want to forget it all.
Should I be annoyed by this? One person who favors Mr. Zuckerberg told me no, pointing out that the media is irked when he says nothing and even more bothered when he says something, so he cannot win whatever he does.
O.K., so instead of just criticizing, I thought I would help him with his piece, given I do this for a living and he does not, by rewriting his work. Here goes:
Kara’s piece is funny, but more importantly, it shows how much Mark Zuckerberg has to go before he can be seen as someone who truly understands what kind of havoc they’ve created.
Facebook continues to be tone deaf when it comes to answering people’s real concerns about their platform. I would more have more respect if the just came out and said: “We sell access to you, you’ll never see a dime of it, and that won’t change anytime soon.”