Kara Swisher Rewrites Mark Zuckerberg’s Op-Ed

Kara Swisher, writing for the New York Times regarding Mark Zuckerberg’s recent op-ed in the Wall Street Journal:

But the post was essentially the greatest hits that we have heard Mr. Zuckerberg sing for a while now. He focused on the enormous advertising system that powers Facebook, while ignoring almost entirely the news from the last disastrous year, including Russian abuse of the platform, sloppy management of data, recent revelations that the company throws some pretty sharp elbows when it needs to, and more. You kind of get why Mr. Zuckerberg would want to forget it all.

Should I be annoyed by this? One person who favors Mr. Zuckerberg told me no, pointing out that the media is irked when he says nothing and even more bothered when he says something, so he cannot win whatever he does.

O.K., so instead of just criticizing, I thought I would help him with his piece, given I do this for a living and he does not, by rewriting his work. Here goes:

Kara’s piece is funny, but more importantly, it shows how much Mark Zuckerberg has to go before he can be seen as someone who truly understands what kind of havoc they’ve created.

Facebook continues to be tone deaf when it comes to answering people’s real concerns about their platform. I would more have more respect if the just came out and said: “We sell access to you, you’ll never see a dime of it, and that won’t change anytime soon.”

Walt Mosseberg on Leaving Facebook

Walt Mossberg posted this on Twitter:

Some personal news: I’ve decided to quit Facebook around the end of the year. I am doing this - after being on Facebook for nearly 12 years - because my own values and the policies and actions of Facebook have diverged to the point where I’m no longer comfortable there.

I am also quitting Facebook-owned Instagram and Messenger. I will remain on Twitter, and will continue to communicate via iMessage, email and SMS text with those who have my email address and/or phone number. Obviously, people who follow me here can also reach me via DM.

I am hardly the first person to quit Facebook and I am not urging anyone else to do so, or trying to spark some dump-Facebook movement. Nor am I judging anyone who remains, or everyone who works there. This is just a personal decision about where online I wish to participate.

Walt is one of the best tech columnists out there, so when he makes a statement like this it does make one want to pause and assess one’s current relationship with Facebook.

I’m in the process of evaluating my relationship with their products. If it wasn’t for my current role, I think I would out sooner.

Association of Facebook Use With Compromised Well-Being: A Longitudinal Study

New research from the American Journal of Epidemiology:

Using this rich source of data, we were able to investigate the associations of Facebook use and of real-world social network activity with self-reported physical health, self-reported mental health, self-reported life satisfaction, and BMI. Although there were some variations in the significance of the different measures across outcomes, a clear pattern emerged. Our results showed that although real-world social networks were positively associated with overall well-being, the use of Facebook was negatively associated with overall well-being.

I'll be spending next weekend pouring over this data.

Facebook’s algorithm isn’t surfacing one-third of our posts. And it’s getting worse

Kurt Gessler, Deputy Editor for Digital News at The Chicago Tribune writes:

At the Tribune, we have a fairly stable and predictable audience. We had around a half million fans at the end of March and have seen slow but steady growth in the last year. Most Facebook posts fell into the 25,000 to 50,000 reach range — with a few big successes and few spectacular failures each day, usually based on the quality of the content or the quality and creativity of the share.

But starting earlier this year, we started to see far more misses. And not reaches in the low 20,000's but 4,000 reach or 6,000 reach. Digital Editor Randi Shaffer was one of the first to notice.

Interesting post with a lot of data to back up his claim. We haven't seen the same issues with our content, however we've also greatly reduced the number of posts to Facebook that contain outside links.