Welcome to Episode 3 of the Ask Darrel podcast. In this episode, we finish our talk about how to create a social media package for a sermon series.
Today’s question comes from Amanda Akey:
What is the process for creating a social media package for a sermon series or event? What is the starting point; What’s an ideal timeline; what tips & tricks are there; What networks & how?
Listen to the Audio
As I said last week, this is a BIG question and one that can’t be answered in a single episode. So, I broke up my answer in two parts. In part two, I cover a content calendar and a content calendar meeting. Here’s a detailed breakdown of this episode.
- Our Major Message Calendar – Our major message calendar lists our every single major message for the church. That document drives the bulletin, our videos and our social media. That calendar is established 45 days out.
- Hootsuite – We map out the social media on Hootsuite.
- Content Calendar – This is where focus on web content. For examples, we have articles or blog posts that we ask our ministers to write. We give them the title of the posts and tell them to stay within 300-500 words. Just recently, we did a series on truth and we published a series of articles from our one of our small group ministers.
- Content Calendar Meeting – This is where we review the next month and try to find human interest stories or content that we can repurpose.
- Content for a Sermon Series (varies)
- Sermon Clips (2 per week, uploaded to Facebook)
- One post a day on Instagram (5 per week)
- Sermon Bumpers (if they work as stand alone pieces)
- Post 2-3 quotes during the sermon
Additional Resources
Check out these other posts for more information:
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