Instead, Facebook’s 1.6 billion users are posting more news and information from other websites. As Facebook ages, users may have more than a decade’s worth of acquaintances added as friends. People may not always feel comfortable checking into a local bar or sharing an anecdote from their lives, knowing these updates may not be relevant to all their connections.
According to one of the people familiar with the situation, Facebook employees working on the problem have a term for this decline in intimacy: “context collapse.” Personal sharing has shifted to smaller audiences on Snapchat, Facebook’s Instagram and other messaging services.
I’ve only used Facebook as newsreader-like service for news updates from different services and brands (plus the Church Communications Group). I’ve always thought that Facebook served as a great phonebook but there was too much going on visually to really build relationships. I think they’re numbers are starting to reflect that.
via Facebook Wants You to Post More About Yourself – Bloomberg