I’ve started to become obsessed with email open-rates. I want to know how effective our email campaigns are and what we need to do improve our work. So I’ll try about anything to get people to our emails.
Recently, though I’ve started to focus on text messaging as a way to communicate with our church’s congregation. Why? Well for starters, text messages have a 98% open rate. When you compare it to email, which has a 16% open rate, then text messaging seems like a no-brainer.
So how do you get started with text message marketing? In today’s episode, I’ll walk you through four things you need to know about text message marketing.
Here’s peek inside this episode:
- Short-codes vs long-codes
- What texting actually costs
- How to see if your texts are effective.
- Why you should be clear about opt-in and opt-out