I love this quote about recruiting programmers to work at GE.
Waldo and her team found they could make headway by telling prospects that they would have a chance to develop trains and power equipment rather than some inconsequential social-networking app. “I had a candidate in the early days,” she recalls. “She came in and said, ‘I’m sitting there trying to figure out how to put a Pinterest button on something, and I get this phone call from GE, and you’re talking about making aircraft engines fly more efficiently.’ ”
I wish more companies would think this way. Trust me, we already have enough photo sharing apps to last us a lifetime.
via How GE Exorcised the Ghost of Jack Welch to Become a 124-Year-Old Startup – Bloomberg Business