You can’t do it alone. That is one of the first things I learned when leading my church’s social media efforts. I quickly learned that in order to keep the social media content flowing, I was going to need a team of volunteers to get the job done.
Building a volunteer team is not easy. In fact, I think it’s one of most difficult jobs that churches have. It’s one thing to ask church members for money, it’s another thing to ask them for their time.
So how do you build a church social media volunteer team? How do you form a group of people that will help further spread your church’s message and provide the help you need? Well, if you are looking at building a church social media volunteer team here are three things you need to know:
Scout Out Existing Church Members
You probably don’t need to go outside of your church to find volunteers for your social media team. All you need to is see which church members are currently active on social media right now. Do you know someone who is active on Twitter or Facebook? Is there a person who is an Instagram genius? If so, start with these people since getting them up and running will take no time at all.
Establish Clear Guidelines
When someone joins your social media volunteer team make sure you have clear guidelines on how they will operate. Guidelines will let everyone know what is expected of them and of you. Guidelines will also make sure that the content posted will be consistent with your church’s brand. Here is a quick rundown of some areas to cover:
- Posting Information in Real Time
- Protecting Confidential Information and Relationships
- Upholding Our Church’s Values and Its’ Brand
- Respecting Copyright Laws
Don’t wear your volunteers out! Make sure that you build enough depth on the team so people can take a break from volunteering. It’s easy to overuse volunteers who are good at what they do. Give your volunteers a break and give others a shot at flexing their social media muscles.
Volunteers are essential if you plan on growing your church’s social media presence. Remember you can’t do it alone. If you try, you will find yourself burning out and maybe resenting the work that God has called you to do. Take some time and build a volunteer team and let them join you in building your church’s social media presence.
Question: Do you have any tips on how to build a church social media team? Click here to share below.