If you want to proliferate your church’s content, then you need to give people something to share. I’ve written before how your church members can be your best advocate. If people are given quick, digestible information then they will share it for you.
So how do you give your church members the tools to share your content? How do you take a Sunday worship service and turn it into shareable content?
If you want a great example of how to do this, then check out NewSpring Church. Every week they break down the sermon into 140 character quotes with hashtags that their members can tweet throughout the week. These tweets are placed in a blog post, where church members can easily find them (click here to see an example).
However, I would add a little wrinkle to what they do. Try adding a “Click to Tweet” option on the end of the tweet so it looks like this:
If Nashville is the buckle of the Bible Belt, it’s no wonder our nation’s pants are falling down. [Click to Tweet]
What is Click to Tweet? With Click to Tweet you can carve out any text and make it very easy for people to tweet. Simply head over to clicktotweet.com, enter the text and any other information that you want to have tweeted (shortened url, hashtag, etc…). It should look something like this:
Next, take the link that is generated in the bottom box and place it on your webpage next to the text you want tweeted. I like to to create a link entitled “Click to Tweet” next to the text. Now when someone clicks on your “Click to Tweet”, link a window will pop up with a pre-filled tweet for your visitor to tweet out.
Try this out and see how your church members react, it may take some time for people to catch on. However when it does catch on, you will continue to turn your church members into your your best advocates, which will make social media that much better for you church.
Question: Do you tweet during or after the sermon? What tools do you use? Click here to share below.