Though broadcast TV remains king, gobbling up $2 billion of ad budgets, campaigns are increasingly turning to YouTube for its finer precision in targeting voters and its potentially viral popularity. Old-fashioned commercials are pricey, time-limited and impossible to pass on, while YouTube lets campaigns experiment with a wider range of lengths, costs and talking points.
We’re about one or two election cycles away from network television being abandoned as the ad platform of choice for presidential campaigns.
via How YouTube is shaping the 2016 presidential election – The Washington Post