Audit is often seen as a dirty word. Mostly because it’s usually tied to the I.R.S., but also because it implies an invasive look at an area of life that we would like to keep to ourselves. However when it comes to your church social media, an audit can be a very healthy process for you and your church.
A social media audit forces to you to take a step back and reassess where you are and where you want to be. It also ensures that you are taking big picture view of your church’s social media and not just focusing on the latest tactics and tricks. To help you get started with a church social media audit, I’ve compiled a list of questions for you to use.
This is by no means an exhaustive list, however, it should get you started in making sure you are on track. Take a moment and walk through these sections below and answer each of these questions. Be honest and review your answers to help you determine your next action steps.
Walk Through Each Social Media Account
- Does each account have the proper branding?
- Is the contact information up to date?
- Does each account have a unique password?
- Are you providing unique content to each account?
Reassess Your Analytics
- Do you have analytics in place for each of your social media accounts?
- Can you easily get ahold of your numbers and do you know what they mean?
- Is it time to get some training on how to read analytics for social media accounts?
- Should you invest in an analytics service?
Check Your Content’s Messaging
- Is your social media content on message?
- Does the tone and style feel like you church?
- Are you using language and terms that are familiar with your church?
Getting People to Engage Your Content
- Are you getting the response you want out of your church members?
- Do your church members know what you want them to do with your content?
- Are you posting at the right times and hitting your audience where they are at?
- Are there key church members who could help spread your content?
Engaging Your Audience
- Are you being “social” with social media?
- What is the percentage of engagement to content are you putting out? Are you not engaging and just publishing content?
- Do you have notifications set up to let you know when people are interacting with you?
Reassess Your Goals
- Do you need to redefine what success is?
- Are your goals realistic?
- Do your goals align with the mission of the church?
- Does everyone on your church staff know what the goals are?
Are There Other Social Media Networks That You Should Invest in?
- Are there new emerging networks that you need to spend time on?
- Is your audience migrating somewhere else?
- Are there social media networks that are taking up too many resources?
Questions: Have you done a social media audit before? Was it beneficial? If so, why? Click here to share below.