Audience size is one area where Snapchat is strengthening. But its addictiveness is another. Among 18-to-34-year-old users, it is second only to Facebook in time spent per month, according to comScore. And this seems likely to increase as well, as network effects make it more useful to more people, and as Snapchat continues to add more engaging features, including more video networks and better messaging capabilities.
I’m surprised by the number of my friends who have taken to Snapchat. It really has seemed to move beyond just an app for teenagers to a mainstream player that is now on the level of Facebook, Twitter and Instagram.
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