It’s Friday and I’m recovering from the Salt Conference. The Salt Conference is creative arts conference that was hosted by my church. It was really great and I encourage anyone to attend if they have the chance.
When I wasn’t at the conference, I took the time to pull together the latest news for the social media weekly brief. This week, we have stories about Instagram’s new Boomerang App, Twitter moments, and Instagram’s growth. Also, next Monday on the Ask Darrel Podcast we’ll talk about the best practices for Instagram images.
Twitter officially opens Moments publishing tools to everyone
What this means for your church: It looks like soon you will be able to customize how tweets appear when embedded on your website. I think this is a really great tool if you’re looking to match the look of your website and give your users a better experience.
Brands on Instagram Grew Followers, Posted More in Q2
What this means for your church: We’re seeing this trend at our church as well. Instagram is growing at a faster rate than Facebook or Twitter. It’s really helping us reach a younger audience of both students and young adults. If I was starting a church on social media from scratch, I would start with Instagram.
Instagram Releases New Stand-Alone App, Boomerang
What this means for your church: This app looks like a lot fun, however I can’t shake the feeling that it looks like a another GIF generator. Of course the difference is that because it’s coming from Instagram there should be easy integration with your Instagram account.
Facebook Tests Topic-Based Feeds
What this means for your church: Interesting findings. Interesting development. It looks like Facebook is starting to categorize posts and pull them together for a curated feed. The question is, can you control how your church’s content is categorized? Will all of your content now be lumped into a “Churches” or “Christianity” feed? If so, will that affect how people see your content?
Jack Dorsey wants to ‘reset’ Twitter’s relationship with developers
What this means for your church: This is good news for Twitter. Some of the best innovations on Twitter have come from third-party developers. Since Twitter has tightened control, we’ve seen a drop off in the number apps that bring new ideas to Twitter (i.e. TwitPic). My hope is that this new attitude from Twitter helps produce new apps that will help it grow as a platform.