It’s Friday and there are only 55 days left until Christmas! Yes, folks it’s coming on pretty fast. I hope your church has its social media and communications plan in place.
This week on the Social Medal Weekly Brief, we have stories about Facebook’s universal search, new Twitter features, and new Facebook iOS features. Also, next Monday on the Ask Darrel Podcast we’ll talk about how to choose a texting service for your church.
Facebook is unleashing universal search across its entire social network
What this means for your church: This is a huge update for Facebook. It’s been frustrating that you can’t search across all of Facebook for public posts to find the content you’re looking for. I’ll be interested to see if our church’s content will be presented in the search and if there’s an “SEO like” formula that will be needed to be ranked higher in the search results.
Audible Builds A “Choose Your Own Adventure” Instagram Experience To Promo Locke & Key
What this means for your church: I’m not a big fan of comic books, however this a really cool concept. Multi-sensory experiences on mobile devices are coming the norm. You just can’t post a photo and consider your work done. For large scale campaigns for your church you need to think across multiple mediums, devices and formats.
The best new features unveiled at the Twitter Flight developer conference
What this means for your church: I’m excited about the slew of new features that Twitter seems to be rolling out lately. With Moments, polls and display features, I think Twitter is becoming more robust in investing in their platform. It’s really starting to feel like Twitter is taking Facebook head on.
Facebook just made it easier to share content from other apps
What this means for your church: This is a small, but important innovation. If your church app can make sharing content inside of Facebook with this new extension then you can increase the chance that people will discover you on Facebook. I’ll be curious to see how the extension plays out in the real world, but it’s nice that Facebook is starting to become more friendly to third-party apps.
Nike Welcomes Winter With Epic, Star-Studded, Two-Minute ‘Snow Day’ Commercial
What this means for your church: Okay, this has nothing to do with social media. It’s just an awesome commercial.