Hello everyone! I hope you’ve had a great week. I’m spending the day with my team at the Story Nashville Conference where we’re hoping to find some inspiration. If you’re looking looking for some social media inspiration, here’s your weekly social media brief. This week, we have stories about Twitter’s character limit, Youtube, and a new app called Peeple. Also, next Monday on the Ask Darrel Podcast we’ll talk about how to run an effective social media planning meeting.
Twitter Plans to Go Beyond Its 140-Character Limit
What this means for your church: This is an interesting development for Twitter. Twitter seems to be trying to find new ways to lure in new users and help it’s current users engage more. I’ll be curious on how this feature will be play out visually. Will you have to click on a link to the expand the text? How will this affect third-part apps like Tweetbot?
Everyone you know will be able to rate you on the terrifying ‘Yelp for people’
What this means for your church: At first I thought this was a headline from The Onion. An app in which you could rate people like you rate businesses on Yelp? Yikes. While I don’t think it will catch on, I do think this is another example of how anyone’s reputation can ruined online by another disgruntled person.
Instagram Ads Now Available to All Marketers, in More Countries
What this means for your church: Apparently this new feature is available when you create Ads in Facebook. However, I have yet to see it in my Facebook account. I’m sure we’ll see more tutorials on this in the next few weeks.
YouTube Beats Facebook in Surfacing Brands’ Older Videos, Study Says
What this means for your church: Interesting development. Organizations are starting to realize that YouTube’s archiving and searching allow for better reach of older material than Facebook. It only makes sense, since when you put your video on Facebook it goes to a newsfeed with a low likelihood to be see again. Youtube however, has better search features which allows your older content to be found.