Hey readers it’s Friday and we’ve got the latest news on the social media weekly brief. This week, we have stories about Facebook’s new button option, the best time to post on Twitter, and a Facebook’s increased speed. Also, next Monday on the Ask Darrel Podcast we’ll talk about how to run social media for your church when it’s not your full-time job.
How Ads Will Work in Google’s Accelerated Mobile Pages
What this means for your church: Google again is working on making the web a faster experience. While this new project might not have an immediate impact on your church’s website, it does mean that you church website will be increasingly judged by it’s speed. Also Google may not currently factor your church’s website speed in their search rankings, I wouldn’t be surprised if that happened in the future.
Facebook tests ‘Reactions,’ a Like button with more emotions
What this means for your church: So it looks like we won’t get a “dislike” button, but instead we’ll more than likely get reaction button that will allow you to pick a range of emotions. I think this will be interesting to how people will react to your church’s content. Currently the only way to display emotion was to “like” content or comment on the content. What will people say about your church’s content?
Want to see more retweets on your post? Tweet in the evening hours
What this means for your church: Research from the University of Maryland is stating that evening hours are now the best time to tweet if you’re looking for engagement with your content. I find this interesting, because for me I get the most interaction around 10am. However, I’ve never fully committed to tweeting in the evening. This could mean a change in your social media strategy and tactics.
Facebook updates News Feed to accommodate weak connections
What this means for your church: Facebook is working hard on getting their foot into under-developed areas of the world. Part of that work has been to speed up Facebook so that it will function better on slower connections. Again, we see another example how websites and apps are being judged on speed. So does your church website stand up to the test? Are there ways you can make it faster?
Men proclaim their support for abortion rights on Twitter
What this means for your church: We’re seeing an increasing number of social issues that were once taboo make their way to social media. Depending on where you church stands on these issues, it can be difficult to navigate these waters. Do you join in the conversation on social media or do you instead reserve the conversation for face to face interactions?