Happy Friday! We’re almost a few more weeks away from the Christmas season going full swing. This week I’m trying out a new service called Grum that will let you post to Instagram from your desktop!
This week on the Social Medal Weekly Brief, we have stories about Snapchat’s new viewing numbers, Instagram’s Bieber problem, and Periscope’s #Scopeday. Also, Katie Allred and I started a Church Communications Facebook Group. Click here to join!
Facebook’s traffic to top publishers fell 32 percent since January
What this means for your church: Interesting story. It seems that some of the biggest publishers like Huffington Post have seen a significant drop-off in their traffic from Facebook. Maybe it was the algorithm? Who knows? However, it is a cautionary tale of what happens when place too much trust in Facebook for traffic.
Snapchat’s daily video views triple to 6 billion
What this means for your church: I spent this week guest lecturing at local college about social media and the future. One of the things I was struck by was the number of students who were heavy Instagram and Snapchat users. Most had Facebook accounts and very few seemed to have an interest in Twitter. Now I see where Snapchat is getting those 6 billion views.
How Instagram Solved Its Justin Bieber Problem
What this means for your church: Interesting story from Wired about how Justin Bieber nearly took down Instagram every time he posted because he was so popular. We often forget how fragile some of these new startups are.
#ScopeDay: 51,000 Viewers on Periscope, 12 Taylor Swift Covers, 6 Continents
What this means for your church: Okay, I was not aware that there was a Scope Day. However, after looking through the results, I have to say it was a pretty big success. I’m going to be curious to see how Periscope grows. Part of me wonders if Periscope’s appeal only works for certain personality types. Those who are outgoing and love lots of interaction.
Facebook now lets you subscribe directly to celebrities’ live streams
What this means for your church: It looks like Facebook is trying to gain some ground on Periscope with promoting celebrity live streams. It’s only a matter of time before we see some real competition between the two in the live broadcasting space.