Hello readers! The weekend is here and I hope you get some time to relax and have an amazing Sunday. I’m hoping to knock out my Christmas shopping, but that probably won’t happen.
This week on the Social Medal Weekly Brief, we have stories about Twitter’s new heart button, Target’s digital budget, and a revealing look at a YouTube star. Also, next Monday on the Ask Darrel Podcast we’ll talk about how to supercharge your social media for Christmas.
Twitter’s Attempt to Lure Outsiders Draws Outrage From Fans of ‘Favorites’
What this means for your church: This is a confusing move for Twitter. I used the favorite button to bookmark tweets that I later wanted to reference. Now if I click the heart button people will assume that I like the tweet which isn’t always the case. While I’m encouraged by some of new features like Moments, I don’t care for this one.
Instagram Teen Gets Real About Social-Media Fame
What this means for your church: This is gut-wrenching. I watched the video (warning it contains some language) and it’s eye-opening picture of what happens behind the scenes to some of these YouTube and Instagram stars. If you’re a student minister, this is must see viewing to get an idea of what this social media culture is like.
Target Boosts Digital, Social to 61% of Holiday Budget
What this means for your church: Target is dedicating over half of it’s budget to digital. What would that look for your church? What would you cut so you could spend more on digital? Me? I would cut our bulletin, but don’t tell my staff.
‘Couldn’t be happier:’ Starbucks seasonal #RedCups triggers excitement online
What this means for your church: Talk about brand loyalty. If you’re looking for a brand to study on how to create social media buzz and loyalty, Starbucks is a really good candidate. Follow the #RedCups hashtag on social media and see how people are using it.
5 Things Marketers Should Note From Facebook’s Third Quarter
What this means for your church: Interesting stats from Facebook’s third quarter. It looks like Facebook’s focus on mobile and video is paying off.