We’re back! After a week off it’s time to get back to business with this week’s social media brief. This week, we have stories about Facebook’s new “dislike” button, Apple’s ad-blocking, and Twitter payments. Also, next Monday on the Ask Darrel Podcast we’ll talk about how to build an online community for your church.
Facebook’s ‘dislike’ button won’t be hatemaggedon
What this means for your church: It looks like Facebook will introducing another empathy feature to put along side the “like” button. This makes sense since no wants to “like” a tragedy, but they want to show some sort of empathy. The issue could come in for churches when people show some sort of dislike of content. Currently, the only way to do that is to comment on the content. I think people could be more flippant with dislikes, which could affect how Facebook ranks your church’s content.
In bringing ad-blocking to mobiles, Apple gives itself a boost
What this means for your church: My Twitter feed was filled today with people talking about iOS 9’s ad blocking technology. While I don’t think this directly affects churches, it does speak to people wanting a faster web that is not bogged down by ads. Churches need to take a hard look at load times for their website and ask themselves certain parts of their website are ruining the user experience.
Converting Twitter Posts Into Campaign Donations
What this means for your church: So you can now donate to campaign right from Twitter. It looks like all of these transactions are running through Square Cash. It will be really cool for users to be able to donate to churches and non-profits. I can’t wait to see that happen.
Facebook’s Business Pages Are Getting a Mobile-Centric Overhaul
What this means for your church: It’s great to see Facebook giving some love to Business Pages. Just today, I accessed a business page on a mobile device and I was surprised how dated it looked. I really hope Facebook continues to give more thought on how Pages look on mobile devices.