Hello and welcome to this week’s social media brief. This week, we have stories about millennials and YouTube, hero images, and Google reviews. Also, next Monday on the Ask Darrel Podcast we’ll be talking about using social media with small churches. Have a great weekend!
Millennial-Mobile “How-To” Searches Explode On YouTube
What this means for your church: If millennials are looking to YouTube for how-to based content, then churches have an opportunity to create content that fits that mold as well. This is a chance to create videos for evangelism training, theological concepts and leadership coaching.
Hero Images Lead to More Conversions
What this means for your church: By “hero image”, we’re referring to the large image that has main presence on your website. This means that for your church, you need to have one large image that clearly defines your call to action. By having one clear call to action with a hero image, your visitors are more likely to follow through with what you want them to do.
Why your church should care about Google reviews
What this means for your church: While this article mainly focuses on businesses, this information applies to churches as well. You need to keep an eye on Google reviews to make sure you deal with any complaints. You’ll also want your current church members to go online and give you positive reviews as well. These reviews are important as people are who are googling your church may see them.
15 Facebook Stats from the 2015 Facebook Industry Report
What this means for your church: This is an industry report of the top 100 brands in the world and how they did on Facebook last year. The key takeaway for churches is that video on Facebook is growing and it continues to drive engagement. If you’re serious about your church’s Facebook page, you need to create videos for your Facebook page.
Coping with Demand for Social Customer Care in 2015
What this means for your church: While church’s don’t have customers, we do have members and guests who have questions. As asking questions becomes more and more a part of social media, you need to have processes in place to make sure those questions get answered in a timely fashion.