Happy Friday and welcome to this week’s social media brief. This week, we have stories about millennial moms, Instagram, and Facebook ads. Plus, next Monday on the Ask Darrel Podcast we’ll talk about the differences between Hootsuite and Buffer.
Marketers Grapple With Uncertain Reach of Branded Content on Instagram
What this means for your church: While Instagram continues to have incredible growth, it continues to present problems for your church marketing. It lacks the ability to re-share content like Facebook or Twitter and it lacks good analytic tools. While churches should still invest in Instagram, they should do so knowing that measuring success may be difficult.
INFOGRAPHIC: Event Promotion and Social Media Go Hand-in-Hand
What this means for your church: This is great infographic that breaks down how social media is being used to market events. There are some takeaways for churches who are trying to market their worship services and weekday events.
11 Major Social Media Changes This Month [May 2015]
What this means for your church: The change that caught my eye was that LinkedIn is shutting down the ability for third party tools like Buffer and Hootsuite to post to groups. This may not immediately affect your church if you use LinkedIn, but it could have effects in the future.
90% of all new American mothers are millennials, and they buy things differently
What this means for your church: You need to take this seriously if you trying to get young families to visit your church. Millennial moms will judge your church based on the website and how you portray your church online. If a mom feels like her child will be loved and cared for by your church, then she’s far more likely to visit you.
How to Use Facebook Advanced Location Targeting for More Engagement
What this means for your church: If your church is investing in Facebook ads, then you need to target based on location. The more targeted you can get, the better chance you’ll see a return on investment on those ads. (Note: I prefer Facebook ads over Twitter, because I think the targeting is much better.)