It’s Friday! Welcome to this week’s social media brief. This week, we have stories about Google search, domain names, and Facebook video. Plus, next Monday on the Ask Darrel Podcast we’ll talk about getting senior adults involved on social media.
What this means for your church: I think LinkedIn gets a bad rap for being for mostly executives and corporate types. However, I think one reason why it’s a smart investment of your time is lack of anonymity and higher accountability. If a user posts something on LinkedIn it’s tied to their profile, which is essentially the user’s résumé. Plus, as the article states, they have a strong financial model.
What this means for your church: Facebook is still the dominant platform for social media users. The more I read about the company and it’s plans for the future, the more I realize that this domination will not end anytime soon. It’s beginning to look like your church’s Facebook page updates are becoming more important than your website.
What this means for your church: Since Google cannot index Facebook status updates, the next obvious step for them is to index Twitter updates. This is great news if your church is invested in Twitter and you’re wanting to get some traffic from Google.
What this means for your church: With the release of new domain extensions like “.church” and “.bible”, it’s easy to get caught up trying to be creative with your domain name. However, “.com” is still the dominant extension in most peoples’ minds. If you can, stick with “.com”.
What this means for your church: It seems the advertising game has been raised from just images and text to now video being the dominant form. If your church relies on Facebook advertising then you’ll need to add video to your advertising plans.