Can you believe it’s Friday? Welcome to this week’s social media brief. This week, we have stories about YouTube stars, social media moms, and Google penalties. Plus, next Monday on the Ask Darrel Podcast we’ll talk about the best times to post on social media.
Twitter’s C.E.O., Dick Costolo, Is Set to Exit, Feeling Heat of Criticism
What this means for your church: While we don’t know all the reasons why the CEO of Twitter is leaving, I can speculate that it probably has something to do with revenue. If that is the case, I don’t think we too far away from filtered news feeds like you see on Facebook.
Coca-Cola exec: YouTube stars are the new Hollywood celebrities
What this means for your church: I had a long conversation with a student today at our church about this very subject. I really underestimated the popularity of Youtube and it’s stars. When we talk about social media and content in the church, we tend to skip over YouTube. I think the we need to have more conversations around the YouTube platform.
Google Search Will Point Out Websites That Might Be Slow To Load
What this means for your church: First, Google was penalizing you if you didn’t have a mobile website, now they’re penalizing you if your website is slow. Now is the time to take a hard look at your website and see how you can make a great mobile experience.
Here are the 12 Best Facebook Marketing Campaigns From the Past Year
What this means for your church: Here’s a cheat sheet of Facebook campaigns for your church to study. There was probably millions of dollars poured into these campaigns. Look through them and what you can learn from for you and your church.
Insight – Disney’s powerful marketing force: social media moms
What this means for your church: Moms rule the world. They decide what cars their family buys, where they go on vacation and possibly what church the family attends. Moms also have a huge impact on social media. How is your church taking advantage of that?
Mountain Dew pours one out for Twitter’s new autoplay feature
What this means for your church: Autoplaying gifs?This feature could be really annoying and fun at the same time. If your church can come up with a clever way to use this feature, you could score some points with your audience.