Can you believe it’s Friday? Welcome to this week’s social media brief. This week, we have stories about senior citizens, typography, and security hacks. Also, next Monday on the Ask Darrel Podcast we’ll talk about how much your church should be paying for graphic design.
A New Type of App Could Spur Online Conversations Among Seniors
What this means for your church: This article makes an interesting case that senior citizens would rather talk then type when it comes to computers. The more I think about it, it makes sense. As church’s try to move more and more into the digital age, we need to take into account how much change our senior citizens are willing to take. I think it will take some time for technology to understand how to best serve seniors. When that happens, the church will need to take advantage.
Engagement With Brand Content Soared 52% Last Quarter
What this means for your church: Social media engagement is continuing to grow and it doesn’t show any signs of stopping. With this growth comes the pressure to create content for social media. If your church wants to keep your audience engaged on social media, then you’ll need to produce the content. This makes having a social media content calendar all that more important.
15 Websites that Use Typography Correctly
What this means for your church: Color choice, menus, and call to actions can make or break your church’s website. However, typography is one of the most overlooked aspects of website design. Good font choices not only help make your website more readable, it also can help communicate your brand.
What the Houston Astros Hack Can Teach You about Cybersecurity
What this means for your church: I think this is little overzealous to call this a “hack”. Essentially, the Cardinals were able to breach the Astros security using old passwords. While this may seem almost comical, it does reinforce that idea that your church needs to take security seriously. Your first step should be using a password system like LastPass.
Don’t Use Leftovers: Three Brands Doing Great Instagram Content
What this means for your church: Here’s three interesting examples of how brands are using Instagram. You should be keeping an eye on how Instagram is developing their ad platform. If Instagram offers the same targeting capabilities as Facebook, then it will worth investing in for your church.