It’s Friday and here’s your social media brief. This week, we have stories about Pinterest not being a social media network, Instagram ads, and Facebook video. Also, next Monday on the Ask Darrel Podcast we’ll talk about copyrights on videos and images.
Pinterest Tries to Ditch the ‘Social Network’ Label
What this means for your church: It’s interesting to hear Pinterest’s CEO try to shed the label of social media network. However, when you read his explanation it makes sense. Pinterest is not about connecting people but about discovering new things. So, are people discovering your church on Pinterest?
For millennials, Facebook is poised to dominate politics
What this means for your church: I think this political season we’ll see more political ads on Facebook than ever before. However, I think the real concern is that Facebook does not provide a real diverse conversation, but instead can often be an echo chamber for the user already believes (especially in the areas of politics and faith). The church must continue to be the leader in conversations that break through the echo chambers.
Instagram to Open Its Photo Feed to Ads
What this means for your church: It looks like your church will soon be able to advertise on Instagram. The key will be to determine how to have your audience best engage with the content since you can’t click through an image. I imagine will see some pretty interesting case studies in the near future.
NBA and Twitter team up to turbocharge the NBA Finals experience
What this means for your church: Twitter is trying to find ways to curate content to meet their audience’s demand. This isn’t the first time they’ve tried something like this, however I think it’s the beginning of the end for Twitter feeds that are just a chronological listing of tweets. We could be seeing the beginning of a more curated experience like you find on a Facebook newsfeed.
How Facebook’s video-traffic explosion is shaking up the advertising world
What this means for your church: If your church is focusing on Facebook, you should be focused on video above all else. It’s easy to do text or images, however video is where you’re going to really to see the growth you’re looking for.