Happy Fourth of July (yes, I know I’m a day early). Here’s this week’s social media brief. This week, we have stories about Facebook videos, Periscope, and millennials. Also, next Monday on the Ask Darrel Podcast we’ll talk about how to get a higher open rate on your church emails.
Facebook Tests 10-Second Video Views for Advertisers
What this means for your church: Interesting idea. Instead of paying to just have a video ad show up in Facebook newsfeeds, you pay if people watch the video. If this holds true, then it could provide more value for your church buying Facebook ads.
Mark Zuckerberg: The future of Facebook is telepathy
What this means for your church: Okay this may seem a little out there. However, this conversation reveals what Zuckerberg thinks about the future of social media. In Zuckerberg’s future, social media is an completely immersive experience.
When It Comes to Cybersecurity, Millennials Throw Caution to the Wind
What this means for your church: This probably isn’t news to you, but millennials don’t take their privacy seriously. I know of a number of churches that are including online safety for kids as part of their strategy to equip parents.
Google Mobile Apps Grab Almost as Much User Time as Facebook’s Apps
What this means for your church: I don’t know if you need further proof, but Facebook and Google have won the war on mobile apps. This means that Google dominates mobile search and Facebook is one of the dominate apps on mobile devices. So, how is your church represented in Google search and on Facebook?
Videos on Facebook: Native vs YouTube. Which Wins?
What this means for your church: Here’s some definitive proof that you should upload your videos directly to Facebook versus linking to them on your Facebook page. As the study confirms, you reach twice the number of people, and you receive more likes and shares when you upload to directly to Facebook.
Facebook Users Spend 14 Hours Per Month on Its Mobile App
What this means for your church: This study reiterates the importance of creating content for Facebook and mobile devices. I don’t know about you, but I constantly fall into the trap of creating content on a desktop without thinking about how it look on mobile devices.
You can now watch Periscope replays on the web
What this means for your church: Periscope keeps gaining momentum. I really feel like this is a tool that your church should heavily invest in. If you haven’t tried Periscope yet, you need to do it.