Hello everyone! It’s Friday, so welcome to this week’s social media brief. This week, we have stories about Periscope, Instagram ads, and Twitter archives. Plus, next Monday on the Ask Darrel Podcast we’ll talk about setting up a YouTube channel.
Instagram opens its ad platform as it sets a course to become the king of mobile
What this means for your church: It looks like Instagram ads are going mainstream. However, it looks like it won’t be as easy has Facebook ads, but I imagine that someone will develop an easy to use tool to get your ads placed on Facebook. I’m still curious to see how they’ll work, but I think it’s going to be worth investigating.
Twitter releases data on Periscope’s copyright infringement problem
What this means for your church: It seems like this is Napster all over again. The market is demanding easier to use formats for media and the industry is falling behind. For churches, what happens when someone starts to broadcast your business or staff meetings? What are you going to do?
Twitter Made It Possible To Search for Any Public Tweet … Ever
What this means for your church: I’m surprised that it’s taken this long for Twitter to offer this option. This will be a really great tool for going back and getting archived media that your church tweeted out or doing some deep dive research on a potential candidate for your church staff.
6 New Facebook Features for Business: What Marketers Need to Know Social Media Examiner
What this means for your church: Stop everything you’re doing and check out feature #3. If you haven’t done it yet, request a bluetooth beacon. When someone has Facebook installed on their phone and they walk into your church, you can great them with a custom message and provide recommendations.
Vine is a sleeping giant (while everyone is focused on Snapchat)
What this means for your church: Vine for me is a lot like Snapchat. I understand it, but don’t see the appeal. However, the numbers tell a different story and it looks like Vine continues to grow in popularity. So add that to your list of things you need to look into.