Happy Friday and welcome to this week’s social media brief. This week, we have stories about the best times to post on social media, Twitter direct messages, and ad blocking. Plus, next Monday on the Ask Darrel Podcast we’ll talk about whether or not your church should be using Snapchat.
Facebook growth stalls, while Pinterest and Instagram grow
What this means for your church: I still think Facebook is worth spending time on, however I think the trends are showing that it’s lost the cool factor. If you’re trying to reach older adults, Facebook is still the way to go. If you’re trying to reach young adults, then you need to invest in Snapchat and Instagram.
Best Times To Post On Social Media (What 10 Studies Say)
What this means for your church: This is a great post with a lot information on the best times to post on social media. Some of my conventional thinking has been challenged by the research in this post. For instance, the best time to post on Facebook is the weekend, not during the workweek.
Twitter finally drops the 140-character limit from direct messages
What this means for your church: This is really a great feature. By increasing the character limit, Twitter is allowing you to have more engaging conversations that can move beyond just soundbites between two people. Maybe this feature and Slack could help get rid of email.
Report: Ad Blocking Plugins Cost Advertisers $21.8 Billion This Year
What this means for your church: One of the problems that we had when we first launched our website was that labeled some of our buttons as ads when they really weren’t ads. We had to go back and recode some elements in order to avoid ad blockers. So, have you checked your website with ad blocker to see what happens?
How Brands Got In On the #StraightOutta Meme You Saw All Over Social Media
What this means for your church: I think this a really smart marketing play. It reminds me of the Hillsong’s Easter promotion that I loved. Anytime you give people the option to co-create content with your brand, you can create something special.