It’s the weekend and let’s start it with this week’s social media brief. This week, we have stories about Facebook’s Digital Assistant, Google results, and Facebook GIFs. Also, next Monday on the Ask Darrel Podcast we’ll talk about how to bring your church into the digital age.
Emotional morning newscast the day after TV killings
What this means for your church: Heartbreaking story. However, it does raise some ethical questions about if video footage of event like this should appear in Facebook feeds. This is especially true if the video is set up to autoplay. Does Facebook have a responsibility to monitor this type of content? If so, what are the standards?
Facebook Tests a Digital Assistant for Its Messaging App
What this means for your church: Privacy concerns anyone? I actually think a digital assistant from Facebook makes sense. They have most of your contacts, they know which news sources you like. If they have get a hold of your calendar, then you could really have a great assistant.
Google & Twitter partnership takes flight as Tweets appear in search results
What this means for your church: This will be interesting to see how this plays out with SEO. Will your church’s tweets outrank your other content? I tested it our for church and I like how the results look and I will be curious to see how this can be leveraged for future marketing efforts.
After Years Of Restraint, Facebook Tries Allowing GIFs In Ads And Page Posts
What this means for your church: For years, the home of GIFs was Tumblr and bulletin boards. If GIFs are done right, they can be fun, smart way to promote something. I also think this is another way to for Facebook to bring in the young adult market which loves GIFs.
McDonald’s Apologizes for Ripping Off Viral Photos of a Man Getting Engaged to a Burrito
What this means for your church: This is the second time this month, I’ve seen an article about social media content being stolen and re-used. I think when it comes to churches, we’re a little more liberal when it comes to borrowing from each other. I think this is an area where we have to be careful and gracious with each other. In other words, when in doubt, make a phone call and ask.