Welcome to the the weekend! Here is this week’s social media brief. This week, we have stories about Instagram’s new format, Google’s logo, and new Twitter features. Also, next Monday on the Ask Darrel Podcast we’ll talk about how to deal with negative comments and trolls.
What Instagram’s New Formats May Mean for Marketers
What this means for your church: Mixed feelings on this one. I’ve always felt that part of Instagram’s brand was the square aspect ratio. However, I do this is good news for video since you’ll now have more room to work with visually. It also makes me wonder if it will be easier to cross-post to other social media networks that require a different aspect ratio.
Google bans Flash ads from autoplaying starting Sept. 1
What this means for your church: We’re watching flash die a slow death. If you’re church website is using flash, get someone to fix it ASAP.
Twitter Is Testing Funky New Photo And Video Editing Tools
What this means for your church: Hmmm… Feels very Snapchat to me. I think younger audiences will gravitate to the ability to modify their photos with stickers, drawings and other effects. While it may not look “professional”, it will enable to users to enhance their content, which we know is popular.
Google redesigns iconic logo for the fifth time
What this means for your church: This is a great case study in branding and design. Watch how Google has rolled this out and look at the reaction. Google has kept the rollout playful and light. Half of the process of rebrand isn’t the creation of the new brand, but how you roll the new brand out to your audience.
Single-Page Website Design: Right or Wrong Direction?
What this means for your church: We’ve played with single page design. I think if you’re doing an event or creating landing page for new visitors, then this is something that you need to take a look at. There’s a high usability factor since everything is on a single page, however it doesn’t allow for you to scale in terms of content.