Darrel Girardier
Est. 2013
Though broadcast TV remains king, gobbling up $2 billion of ad budgets, campaigns are increasingly turning to YouTube for its finer precision in targeting voters and its potentially viral popularity. …
Continue Reading about How YouTube is shaping the 2016 presidential election – The Washington Post →
Audience size is one area where Snapchat is strengthening. But its addictiveness is another. Among 18-to-34-year-old users, it is second only to Facebook in time spent per month, according to …
Continue Reading about Proof That Snapchat Is Facebook’s Biggest Threat Yet | Re/code →
Instead, Facebook’s 1.6 billion users are posting more news and information from other websites. As Facebook ages, users may have more than a decade’s worth of acquaintances added as friends. People …
Continue Reading about Facebook Wants You to Post More About Yourself →
It is increasingly clear that there are two types of social apps: one is the phone book, and one is the phone. The phone book is incredibly valuable: it connects you to anyone, whether they be a …
The Verge's Derter Bohn speculating on Twitter's move from the "Social Networking" category to the "News" category in the iOS App Store. Except you can't help but notice that switching from …
Continue Reading about Twitter doesn’t want to be a ‘Social Networking’ app anymore →
This week I was asked by The Baptist Press to comment on the Facebook Trending News controversy (you can read the article here). Looking back, the more I look at the issues people are raising, the …
Continue Reading about The Real Problem With Facebook and the News →
