Interesting article on the future of Twitter.
In the past, when people heard about Twitter, they assumed that the way to use it was you had to tweet about something. I think more and more people are seeing it as, “I can just see what’s happening in the world. I can see what’s happening about any event.” And the faster we make it for people to realize that, we grow this amazing daily audience around any particular event around the globe.
Then our work is to connect them to people they want to follow long term, and then our work is to convince them that actually you should talk about it, you should share something. We are a conversational medium around these live events. That’s the easiest way to get in.
So we’re focused on strengthening that and simplifying that path.
I like the way Jack Dorsey is couching Twitter as a real-time even tool. I think the question is how they will find a way to keep users engaged on the same level that Facebook does.