If you have begun to dialogue with your staff about blogging and they’re still hesitant about blogging. Let me give you a few reasons to get them started blogging.
1. Google Loves Blogs
Blogs are structured in a such a way that they naturally perform better in Google rankings. If you are looking to improve your church’s profile, then blogging is an easy way to do that. Just make sure you use an SEO (search engine optimization) friendly platform such as WordPress, Blogger or Squarespace.
2. Your Staff Will Become Better Communicators
We all want to become better communicators and your staff is no exception. Blogging allows your church staff do two things. First, it helps them become better at the written word. Secondly, it helps them better crystalize what they believe about their ministries and their faith by writing it out.
3. Your Church Turns Into a Resource for Others
A lot churches dream about becoming the next Saddleback or Willow Creek and while it is a lofty goal, it is very difficult to achieve. If you are looking to become a resource for other churches, then blogging is a very easy way to do that. You can write tutorials, share church proceses (exciting, I know), and begin to build a community of like minded churches who in turn help resource your church as well.
Still don’t know if you or your staff should blog? Then try this little trick. Record you pastor’s sermon, then transcribe it, and break it up into two or three blog posts. Post it on your church’s Facebook or web page and see what kind of response you get. It might get enough response to push your staff (or least your pastor) into blogging.