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It’s the social network that strikes fear in the heart of most parents and church leaders, and I don’t blame them.
Snapchat is known as the social network that entices people to post content without thinking through the consequences. It does this by promising that the content will disappear after a certain amount of time.
Of course, we all know that that isn’t exactly true.
However, if that’s what why you think Snapchat is so popular, I have an alternative theory.
I think Snapchat is compelling due to what happens when you start the app.
It compels you to create content.
How? By always loading the camera first. The camera view is the home screen for Snapchat.
Unlike Facebook or Twitter which first hits you with content when you load the app, Snapchat assumes that you want to create content first, then consume content.
I think that small design cue pushes you to think about creating content. I also think it falls right in line with values of Generation Z, who we’re finding are active creators with a do-it-yourself attitude.
So if you’re thinking about trying Snapchat for yourself or your church, remember the best way to experience Snapchat is start creating content.
Don’t worry about getting right the first time, I didn’t and you won’t either.
Tools and Articles Worth Checking Out…
Making the Case for SnapChat and the Church – My internet friend Justin Dean makes the case for churches to use Snapchat. Great insight on the subject.
Twitter doesn’t want to be a ‘Social Networking’ app anymore – I fear that Twitter is changing and not for the better. The Verge gives us some clues on how Twitter could be changing and what could mean.
From the Blog…
Ask Darrel: How to Get a Job in Social Media – Last week I had the opportunity to hang out with the team from That Church Conference. During the Blab session, someone asked what it takes to get a job in church social media and communications.
While I thought I gave a good answer, I wanted to spend some more time being thorough in my response. Take a listen.
Have a great week!